As an experienced, classically-trained brand marketer, I have expert skills in marketing analytics and data insights, recommending strategies and implementing tactics to grow B2B and B2C brands. What I love most about marketing is its cross-functional nature: I've had the opportunity to work with fantastic teams on programs from launching new meat snacks to packaging graphics re-branding to digital product launch and much more.

I am a passionate foodie, and have traveled the world shopping, cooking, trendspotting and dining. I am fortunate to have worked with some of the best food scientists, technologists and operations managers, and am a qualified “super taster” with training in sensory evaluation. in addition to my extensive food experience, I've worked with companies in sporting goods, pharma, agricultural services, healthcare and construction services.

I am available for short-term projects, longer-term consultation or on-site interim staff coverage.

Marketplace Insights

  • Nielsen/IRI consumption and panel analysis
  • Landscape/competitive assessment
  • Market launch and Gap/Risk analysis
  • Packaging design optimization

Marketing Analytics

  • Marketing Optimization - marketing mix modeling for branding and promotion planning
  • Post-event ROI analysis
  • ROMO (Return on Marketing Objectives) evaluation
  • Web and Search analytics*

Brand Planning and Promotion

  • New product planning and launch
  • Hispanic marketing strategy
  • Marketing/Advertising campaign management – from brief to photo shoot to approval and submission

Import Advisory Services

  • Category market assessment
  • Broker/Distributor evaluation and contracting
  • Market entry planning and media relations

Channel experience: major retailers in Grocery, Drug, Mass, Club, Convenience, Dollar, Foodservice, Specialty Retail

*I hold the following certifications: Google Analytics Individual Qualification, Google AdWords, Bing Ads Accredited Professional